I've always thought SEO was evil (in the non-theological sense!), but this effort (via @rem) seems well worth supporting. According to my Facebook page my favourite quote is 'It is amazing what you can accomplish if you do not care who gets the credit' - so said Harry Truman. Perhaps amazing is overstating the goal, but maybe it could be paraphrased 'It is amazing what you can make Google do if it is actually helpful and not (directly) self-serving'. I guess we'll find out...
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